With millions of Aussies engaging in various forms of betting every year, gambling can be considered a significant part of Australian culture. Whether it’s playing pokies, wagering on sports, or visiting casinos, understanding the trends and data behind gambling behaviours helps provide a clearer picture of its impact.
We’ve gathered and analysed data from multiple sources to track how often Australians search for "online pokies" each month, broken down by state.
This data offers valuable insights into the popularity of online gambling across different regions, despite the Interactive Gambling Act (2001) restrictions.
The map's colours refer to the popularity of online pokies in each state. Queensland, New South Wales, and Tasmania are the top three front-runners by the number of pokie players.
By studying these search patterns, we can better assess how Australians are engaging with online gambling platforms.
Gambling habits can vary significantly between men and women, with each gender often displaying different preferences, behaviours, and spending patterns.
The higher gambling spending among men can be attributed to several factors. Cultural and social norms have traditionally made gambling more accepted and encouraged among men, especially in activities like sports betting and poker, which are often male-dominated. Men also tend to prefer higher-stakes gambling, such as sports betting and table games, while women gravitate toward lower-stakes options like pokies or bingo.
Additionally, men are generally more inclined to take financial risks, which can lead to more frequent and larger wagers. Aggressive marketing, particularly in sports betting, often targets men, further increasing their engagement. Social circles and peer influence also play a role, as men are more likely to gamble in groups, where competition and peer pressure can drive higher spending.
| Gambling product(s) | Overall | Men | Women |
|---|---|---|---|
| Sports (e.g. NRL, AFL ) | $83 ($20) | $98 ($25) | $53 ($20) |
| Racing (including horse, harness and greyhound racing) | $93 ($20) | $112 ($30) | $63 ($20) |
| Any/all other gambling (e.g. pokies machines, lotteries, casino games) | $109 ($30) | $119 ($30) | $92 ($30) |
We conducted our own research to learn which online casinos are the most popular among Aussies. The BetPokies team segmented gambling sites into categories such as casino types, bonuses, games, and payment methods. We have analysed thousands of search queries and found out how many times a month Australian gamblers search for them. Here, you can find the most popular ones and see their frequency in numbers.
The diagram demonstrates that among numerous types of gambling platforms and casinos, the most popular ones are online casinos and bookmakers. While new and mobile casinos take third place in popularity, accounting for only 7%.
The popularity comparison of different types of bonuses proves that no-deposit bonuses remain the most requested ones. This is not surprising, considering that they allow players to try out new casinos without the need to risk any money.
According to player surveys, online pokies are the most popular games at online casinos. They are followed by online poker (34%), lotto (29%), and roulette (27%). Games like online bingo (22%) and online keno (20%) also hold a significant share of players' preferences, demonstrating their enduring appeal among gamblers.
Among online casino payment methods, PayID casinos lead the pack with 1000 monthly queries, showcasing a strong preference for this particular payment option. Neosurf casinos and PayPal casinos follow, with 100 and 60 monthly queries, respectively, indicating notable interest in these alternative payment methods. Meanwhile, queries for general casino payment methods and specific methods like Neteller and Paysafecard casinos are lower, with around 50 and 40 monthly queries, respectively, suggesting a moderate level of interest in exploring different payment options within the online casino realm.
Despite how much fun we all have while gambling, this activity is not completely safe. Not only can you face rogue or blacklisted casinos, but you might also gain a gambling addiction if you won't extra careful. The Problem Gambling Severity studies show that 46% of players have experienced some level of gambling-related harm within the past year.
What's interesting is that the studies prove that male gamblers were found to be at risk more frequently than females, with numbers of 53% and 38%, respectively. Notably, young adults aged 18-34 were over twice as likely to be at risk compared to players aged 55 and older.
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